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Capt. Tommy Thompson's Saltwater Angler's Guides

Tag: peacock bass

21 Steps From Southern White Pine to Finished Fishing Plugs–High Roller Lures Are Made In The U.S.A.!


The Jertberg family operates what seems to be a small, ‘Mom and Pop’, fishing lure factory in Gainesville, Florida, U.S.A.  But it’s only small in terms of square footage.  High Roller Lures are now sold in tackle shops all over the Southeast U.S. as well as in select Bass Pro Shops stores in Florida (Islamorada, Miami, Danie and Orlando).  Terry Jertberg’s background is in fishing and painting, and his formative years spent in Brazil taught him all there is to know about fishing the Amazon Basin and about the devastation sharp fish teeth can do to fishing lures.  With that in mind, High Rollers are tough from head to tail.  The company makes several sizes of lures to catch inshore saltwater, freshwater, offshore, surf and big, mean South American species.  The most popular plug, and the one I use on Florida’s coastal waters for redfish and seatrout is the 3.25-inch Rip Roller Florida Special.  It’s sturdy, and is just right for making long casts to spooky fish with light spinning tackle.  The Rip Roller is also made in larger sizes and several other colors.

Take a tour of the High Roller, from start to finish:

The start: southern white pine stock

Terry Jertberg at the lathe, turning a plug blank.

Blanks are dipped in paint and then allowed to harden.

Cured blanks waiting for paint.

Lots of "handwork" goes into the making of a High Roller Lure

After painting, more curing is needed.

The next step--applying the characteristic "flecking" on the lures. Then more curing!

My favorites--the "Florida Specials"--waiting for hooks and eyes

Just about finished...

The final products--on the shelves of your favorite tackle store!

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